AI infrastructure for the front line
Never miss
the next job.
ALF answers, qualifies and texts every lead to UK trade businesses—24 hours a day.
Live signal
The system
One clean line from caller to your phone.
Built around how your business actually works, then managed continuously by us.
Answered
Every overflow and out-of-hours call is picked up in your name, with no menus and no voicemail.
Understood
ALF listens for intent, urgency, location and the practical details your team needs.
Delivered
Their name, number, job details and urgency reach your phone as one clear message.
The result
Your customers get an answer.
You get the job.
Pricing
Simple enough to say in one line.
From £300 setup + £149/mo, fully managed.
- Starter £300 · Pro £500 · Complete £700
- Monitoring and ongoing tuning included
- No long-term contract
Questions, answered.
Most don’t. It answers naturally in one ring, asks the right questions, and takes the job. The best proof is to call the demo line yourself on +44 118 230 6013.
It takes the caller’s name, number and job details and passes them straight to you, so you can call back. Nobody’s left on hold or dropped to voicemail.
Yes. You switch on conditional call forwarding — a free setting from your phone network — so your number stays yours. Calls you can’t take route to the receptionist.
Almost nothing. You brief us in writing, turn on call forwarding, and we handle the rest — the build, the knowledge base, the tuning.
Usually a few days. Once we have your details in writing we build and tune it, you test the line yourself, then switch forwarding on.
From £300 one-off setup, then £149/month fully managed. Starter setup is £300, Pro is £500, and Complete is £700. We build it around your trade and run the whole thing — the line, the monitoring, the tuning.
The whole managed service: the voice line, hosting and monitoring, and ongoing tuning and tweaks. No hidden extras.
No. It’s £149/month, fully managed, cancel any time — no lock-in.