Ring Emma · +44 118 230 6013

Pricing

One price per module. No tiers.

Monthly, cancel any month. Everything a module does is included; what changes the price is call volume and how many numbers Emma answers.

ALF Reception

Live

£149a month · from £500 setup

This is the starting price for the reception product specifically — not the price of a managed AI system in general.

  • Answers 24/7 in your name
  • Books into your diary
  • Job sheet in ALF OS
  • The Monday email
  • Your questions, your rules
  • Set up in a week
Start with ReceptionRing her first · +44 118 230 6013

Does she pay for herself?

Put your numbers against hers.

Enquiries, job value, win rate. The jar is the answer; the price sits beside it.

Calls, forms and messages that reach you

What a typical job is worth to you

Roughly what share turns into work

Ten points more of them, and you would bill

£1,680 a month

About 6.0 more jobs a month at £280 each.

Sitting in enquiries you do not win

£9,240 a month

33 enquiries. This is the pool, not a loss — some were never going to buy, from you or anyone. What matters is how much of it was reachable.

13 of every 24 enquiries go elsewhere
£149 a monthWhat Emma costs. Set-up is separate.

If that improvement happened, a £750 audit would be covered in under a month. Whether it would happen is the thing the audit answers.

These three numbers stay in your browser. Nothing is sent, stored or logged, and there is no form to fill in.

The other modules

When you want more than the phone

AI Opportunity AuditFrom £750one-off, credited backA week of looking, a short written plan.ALF WebsiteFrom £995five pages, built and hostedBuilt in two weeks, kept fast.ALF KnowledgeIn developmentearly accessThe answers in one person’s head.ALF AutomationIn developmentearly accessThe admin between enquiry and job.

Questions

Pricing questions.

What changes the price?

For Reception, call volume and how many numbers Emma answers. Nothing else. We tell you the figure on the first call, in writing, before anything is set up.

Is there a contract?

Monthly. Leave any month; your number stays with your provider and the records are yours.

What about set-up?

The setup fee covers it: a week from the first call to Emma answering on your number, including you ringing her yourself before any customer does.

What does the monthly receptionist price include?

The £149 a month covers the running service for the reception product specifically: the voice line, hosting, monitoring, and routine tuning and changes. Call-volume limits and third-party usage costs are confirmed in your proposal. It is not the monthly fee for a managed AI system in general — that is quoted against whatever was actually built.

What affects the audit price?

The number of workflows being reviewed, the number of locations, how many people need to be interviewed, and how many existing systems are in scope. A single-site business with one bottleneck is at the bottom of the range. The scope and the price are agreed before any work starts, so the figure is never a surprise.

Not sure which? Ring Emma, then book fifteen minutes.

Ring +44 118 230 6013Book 15 minutes