Pricing
Priced to the problem, not to a package.
Diagnosis, implementation and management are priced separately, because their scope genuinely varies.
01Free
Leak Calculator
Anyone who suspects enquiries are going missing but has never put a number on it.
Free, no signup
- Three inputs, one numberEnquiries, average job value, conversion rateScoped
- Runs entirely in the browserNo data leaves the page, no accountScoped
On the homepage
- Enquiries a month, average job value, the share you win.
- What ten points of conversion is worth — the only figure worth acting on.
- Nothing is transmitted. The three numbers stay in your browser.
02Package
AI Opportunity Audit
A business that knows something is costing it enquiries, but not which change is worth making.
From £750
- AI Opportunity AuditWhere the time and the enquiries actually go, and what to fix first.Live
What you receive
- Where the time and the enquiries actually go, measured rather than assumed.
- What to fix first, and what to leave alone.
- Indicative costs against a roadmap you own.
- Sometimes: do nothing yet. That is a finished audit too.
The audit pays for itself, or it does not sell you anything.
The audit is £750 and it is a finished piece of work on its own. If it recommends an implementation and you go ahead within 30 days, that £750 comes off your setup fee, up to the value of that fee. If it recommends you do not — that a process change, a form or a phone setting fixes it, or that nothing here is worth automating yet — the audit is still finished, you keep the report, you owe nothing further, and no one will chase you.
The credit covers the setup fee; it is not refunded beyond it.
Worth being blunt about the arithmetic: the credit means we earn less when we recommend buying than when we do not. That is deliberate. It is the only way an audit that can honestly say "do nothing" is worth paying for.
03Package
Reception
A business losing jobs to a ringing phone. The one implementation with a published starting price.
From £500 setup + £149/month
- ALF ReceptionAnswers the calls you miss, takes the job, sends it to you.Live
- GapsA question the caller did not answer is shown as a gap, never guessedIncluded
This is the starting price for the reception product specifically — not the price of a managed AI system in general.
Start with ReceptionTuesday · Reception answering
The company is running.
ALF Reception is answering calls and turning them into jobs. One decision is ready now. The rest remain ordered behind it.
Calls covered
Overflow · out of hours · second line
ALF Reception
CALL · HANDING OFF
72.0 SEC
No hot water or heating since this morning. The boiler pressure gauge is reading zero, and two young children are in the flat. Noah can take a callback at any time today.
ALF stopped once: creating the next business record needs your approval. Everything the caller said is already captured.
NEEDS YOU · 9
One interruption.
ALF handles the certain work. You handle the judgment.
ALF RECEPTION · NOW
Create Noah Williams’s job now?
Boiler pressure loss at 5 Furnace Row, ZZ99 3AA · Emergency.
Handled without you
Every action carries evidence
- 30 days68 calls answered and structuredcaptured
- Now12 jobs hold a completed outcomedurable
- Open10 open jobs remain in the operating recordwatched
Raw calls stay for 90 days. Customer, job and evidence records remain.
Same day · opened 22 Aug
Boiler pressure keeps dropping
14 Copper Lane, ZZ99 1AA
- Customer
- Marie Lindqvist
- Number
- 07700 900 101
- Status
- Quoted
- Quoted
- £285
Note
Check the expansion vessel before replacing parts.
Next action
Ring Marie with the revised quote
History
- 22 AugJob created
- 22 AugCustomer linked
- 23 AugQuoted £255
- 24 AugQuoted £285
- 24 AugQuoted
- 24 AugNote — Check the expansion vessel before replacing parts.
Raw calls are kept for 90 days. Structured customer and job records remain.
0m 47s · caller rang off
Priya Shah
- Number
- +447700900204
- Job
- not described
- Address
- 43 Meadow Lane, ZZ99 1AR
- Urgency
- not captured
- Callback window
- not captured
- What they said
- not captured
- Call length
- 0m 47s
Raw calls are kept for 90 days. This customer record remains.
Example Plumbing & Heating · day one
Raw calls stay for 90 days. Customer, job and evidence records remain.
This is the ALF OS client app drawn from sample records for Example Plumbing & Heating. The controls act on the sample data: creating a job opens the record built from what the call captured, dismissing takes the next interruption, and the rail switches views.
04Package
Standard
A business that wants the admin after the call handled too, and can wait for the parts still being built.
£1,500 setup + £399/month
Not yet for sale
Everything in Reception, shown in full, plus what this tier adds.
- ALF ReceptionAnswers the calls you miss, takes the job, sends it to you.Live
- GapsA question the caller did not answer is shown as a gap, never guessedIncluded
- ALF AutomationThe follow-up that would otherwise be forgottenIn development
- ALF KnowledgeThe answers that live in one person’s headIn development
This tier is not for sale yet. It contains modules that are still in development, and there is no date yet for when they will be live. Reception is available today and everything in it is working. This page will say so the moment that changes.
Start with Reception insteadSchematic · not a screenshot
- A quote goes out and the job record notes the date it was sent.
- Nothing happens for three days. The record notices the silence, not a person.
- A follow-up is prepared from the rule the business approved, with the quote attached.
- The owner approves or edits it. ALF does not send on its own judgment.
- The outcome returns to the record, so the next decision has the history.
05Package
Plus
A business that needs ALF to meet the software it already runs.
From £3,500 setup + £850/month, scoped after the audit
Not yet for sale
Everything in Standard, shown in full, plus what this tier adds.
- ALF ReceptionAnswers the calls you miss, takes the job, sends it to you.Live
- GapsA question the caller did not answer is shown as a gap, never guessedIncluded
- ALF AutomationThe follow-up that would otherwise be forgottenIn development
- ALF KnowledgeThe answers that live in one person’s headIn development
- An allowance of integration daysThe integration itself is quoted after feasibilityScoped
3 days of integration work included. Beyond the allowance, integration work is £1,200 per day, quoted after feasibility. The allowance covers scoped integration work. Whether a specific system can be connected at all is answered by the feasibility assessment, and the answer is sometimes no.
This tier is not for sale yet. It contains modules that are still in development, and there is no date yet for when they will be live. Reception is available today and everything in it is working. This page will say so the moment that changes.
Start with Reception insteadSchematic · not a screenshot
- Feasibility first. We check your system against ones we have connected before. Sometimes the answer is no.
- The shape is agreed — which records move, in which direction, how often.
- The connector is built against that shape, inside the included days.
- It is watched. A connector that silently stops is worse than none.
06Day rate
Consultancy
Bespoke builds and integrations, billed by the day against an agreed scope.
£1,200 per day
New for 2026 · introductory
- Bespoke buildSold as labour, not as a shipped featureScoped
- Integration, after feasibilityExactly what the FAQ already promisesScoped
How a day is spent
- Scope agreed in writing before the first day is booked.
- Built against that scope, billed by the day, stopped when it is done.
- Handed over with what it does and how to change it.
The whole ladder, if you would rather scan.
Every cell is derived from the same two files the sections read, so this cannot drift from what is written above it.
| Leak Calculator | AI Opportunity Audit | Reception | Standard | Plus | Consultancy | |
|---|---|---|---|---|---|---|
| Setup | — | From £750 | £500 | £1,500 | From £3,500 | £1,200/day |
| Monthly | — | — | £149 | £399 | From £850 | — |
| ALF Reception | — | — | Live | Live | Live | — |
| AI Opportunity Audit | — | Live | — | — | — | — |
| ALF Knowledge | — | — | — | In development | In development | — |
| ALF Automation | — | — | — | In development | In development | — |
| Integration days | — | — | — | — | 3 | By the day |
This is the starting price for the reception product specifically — not the price of a managed AI system in general.
Questions
Pricing questions.
Why is implementation not one fixed price?
Because there is no fixed implementation. What it costs depends on how many workflows or modules are involved, which existing systems it has to connect to, how much data and knowledge preparation is needed, how many locations or teams are covered, the volume it has to handle, and the testing, security and training the work requires. We quote against the roadmap the audit produced, so the number is attached to a defined scope rather than to a package name.
What affects the audit price?
The number of workflows being reviewed, the number of locations, how many people need to be interviewed, and how many existing systems are in scope. A single-site business with one bottleneck is at the bottom of the range. The scope and the price are agreed before any work starts, so the figure is never a surprise.
Does every client receive every ALF module?
No. ALF OS is a family of modules, bought one at a time, not a bundle. We configure only the modules the agreed problem justifies, and the roadmap says which those are before anything is built. Most engagements involve one.
Can a business start with only one system?
Yes, and most should. The smallest useful system that solves one expensive problem is a better first move than a programme. If a second one is worth building, that decision is easier once the first is running and you can see what it changed.
What is included in ongoing management?
Monitoring of the live system, routine changes as the business changes, prompt and knowledge updates, workflow maintenance, usage and reliability checks, agreed support, and improvements based on evidence from real use. The fee covers the infrastructure and usage that specific implementation needs, so it is quoted per system rather than as a standard rate.
When is Managed AI Reception available without a full audit?
When the problem is already clear: you know calls are being missed, you know roughly when and how many, and you want that fixed. Reception is the one implementation with a scope well enough understood to start from a published price. An audit is for when something is costing you and the cause is not obvious.
Start here
The first conversation is free and takes 15 minutes.
It is usually enough to say whether an audit is worth paying for in your situation.