ALF Reception Live
It answers the phone you can't get to.
Overflow, out of hours, second line. It takes the job and sends it to you before the caller has put the phone down.
What it looks like
The alert, as it arrives.
Short enough to read at the top of a ladder.
ALF OS, running below — sample data, live to click
Tuesday · Reception answering
The company is running.
ALF Reception is answering calls and turning them into jobs. One decision is ready now. The rest remain ordered behind it.
Calls covered
Overflow · out of hours · second line
ALF Reception
CALL · HANDING OFF
72.0 SEC
No hot water or heating since this morning. The boiler pressure gauge is reading zero, and two young children are in the flat. Noah can take a callback at any time today.
ALF stopped once: creating the next business record needs your approval. Everything the caller said is already captured.
NEEDS YOU · 9
One interruption.
ALF handles the certain work. You handle the judgment.
ALF RECEPTION · NOW
Create Noah Williams’s job now?
Boiler pressure loss at 5 Furnace Row, ZZ99 3AA · Emergency.
Handled without you
Every action carries evidence
- 30 days68 calls answered and structuredcaptured
- Now12 jobs hold a completed outcomedurable
- Open10 open jobs remain in the operating recordwatched
Raw calls stay for 90 days. Customer, job and evidence records remain.
Same day · opened 22 Aug
Boiler pressure keeps dropping
14 Copper Lane, ZZ99 1AA
- Customer
- Marie Lindqvist
- Number
- 07700 900 101
- Status
- Quoted
- Quoted
- £285
Note
Check the expansion vessel before replacing parts.
Next action
Ring Marie with the revised quote
History
- 22 AugJob created
- 22 AugCustomer linked
- 23 AugQuoted £255
- 24 AugQuoted £285
- 24 AugQuoted
- 24 AugNote — Check the expansion vessel before replacing parts.
Raw calls are kept for 90 days. Structured customer and job records remain.
0m 47s · caller rang off
Priya Shah
- Number
- +447700900204
- Job
- not described
- Address
- 43 Meadow Lane, ZZ99 1AR
- Urgency
- not captured
- Callback window
- not captured
- What they said
- not captured
- Call length
- 0m 47s
Raw calls are kept for 90 days. This customer record remains.
Example Plumbing & Heating · day one
Raw calls stay for 90 days. Customer, job and evidence records remain.
This is the ALF OS client app drawn from sample records for Example Plumbing & Heating. The controls act on the sample data: creating a job opens the record built from what the call captured, dismissing takes the next interruption, and the rail switches views.
What it does
Four things, on every call.
Setting it up
Four steps, and you hear it before anyone else does.
Nothing reaches a customer until you have called the line yourself.
Where it stops
What it will not do.
It never invents a detail it did not get. A field it could not capture arrives marked as not captured, because a receptionist that guesses a postcode is worse than one that admits it missed it.
What it costs
From £500 setup + £149/month.
This is the starting price for the reception product specifically — not the price of a managed AI system in general.
See what changes the price →Questions
About ALF Reception.
Will callers be told they are speaking to an automated assistant?
Yes. The receptionist identifies itself as an automated assistant answering on behalf of your business. Recording and consent wording are agreed with you before the line goes live.
What happens when the receptionist cannot answer?
It does not guess. It captures the caller’s name, number and enquiry details, records that a person needs to follow up, and sends that through to your team.
What does the monthly receptionist price include?
The £149 a month covers the running service for the reception product specifically: the voice line, hosting, monitoring, and routine tuning and changes. Call-volume limits and third-party usage costs are confirmed in your proposal. It is not the monthly fee for a managed AI system in general — that is quoted against whatever was actually built.
Can I keep my existing telephone number?
Yes. Your number stays with your existing provider. You switch on conditional call forwarding — a free network setting — so only the calls you cannot take reach the receptionist.
Start here
Ring it. Then decide.
Reception is where a job enters the system. The rest of ALF OS is what happens to it next.