AI receptionist for UK trades
Never miss another job.
Answers every call, captures the job, texts it straight to you.
- Plumbers
- Electricians
- Builders
- Heating engineers
- Cleaners
- Gardeners
- Garages
- Locksmiths
A missed call is a job going to your competitor.
Most callers won't leave a voicemail — they just ring the next number.
- 24/7Always answered — day, night, weekends
- SecondsAnswered in seconds — not voicemail
- £000sWhat a single missed job can cost you
- £149/moFlat, fully managed — cancel any time
How it works
Customer calls
A customer rings while you're on the tools.
ALF answers
Answered in one ring. Sounds human. Takes the details.
Job booked
Books the job straight into your diary.
Lead lands
The full lead lands on your phone before the call's even cold.
Lands on your phone as a text:
New lead · text message
Dave Wilson
07700 900123
Boiler leak, kitchen
UrgentReady? Call the demo yourself.
+44 118 230 6013Sounds human.Ask it yourself.
Don't take our word for it.
Call the number and talk to it yourself. Ask it anything a customer would — it answers in one ring, takes the details, and sounds human.
What it handles on every call
- Out-of-hours callsAnswered 24/7 — nights and weekends.
- Emergencies routed to youUrgent jobs escalate straight to your phone.
- Quotes capturedJob details taken so you can price it.
- Bookings into your diaryStandard jobs slotted straight in.
- Every caller texted to youName, number and job by SMS or WhatsApp.
- Sounds genuinely humanDon’t believe it? Call the line.
How we’re different.
A managed service, not a gadget you’re left to run yourself.
We run it — you don’t.
The line, the monitoring and the ongoing tuning are all managed for you. Nothing to configure or babysit like a DIY bot builder.
Pricing you can see.
£300 setup and £149/mo, published up front — not a “contact us for a quote”.
No contract.
£149/mo, fully managed, cancel any time. No lock-in and no exit fees.
What happens when you order.
Set up entirely in writing — you’re live in days, and we run it from there.
- 1
Brief us in writing
Tell us your trade, services, area and hours — all in writing. No calls to sit through.
- 2
Built in days
We build and tune the receptionist around your business. Live in a few days, not weeks.
- 3
Test it yourself
Call the line and hear exactly what your customers will — before you commit.
- 4
Live + managed
Switch on call forwarding — a free network setting — and we run the line, monitoring and tuning.
Built for trades.Priced in plain English.
Simple, honest pricing.
From £300 setup + £149/mo, fully managed. No lock-in — cancel any time.
Starter
Every call answered.
£300 setup
+ £149/mo, fully managed
- Answers 24/7 in a natural British voice
- Captures name, number, job and urgency on every call
- Every lead texted straight to you (SMS or WhatsApp)
- Live in days, set up entirely in writing
Pro
Answers, qualifies, and books.
£500 setup
+ £149/mo, fully managed
- Everything in Starter
- Knowledge base of your services, prices, area and hours
- Books standard jobs straight into your diary
- Out-of-hours and overflow handling tuned to your trade
Complete
End to end. You forget about it.
£700 setup
+ £149/mo, fully managed
- Everything in Pro
- CRM sync and multi-channel (phone, web, WhatsApp)
- Multi-language answering
- Custom call flows (emergency routing, escalation rules)
The £149/mo is the managed service — we run the whole thing.
- The voice line
- Hosting & monitoring
- Ongoing tuning & tweaks
Prefer to own it outright? A one-off source-code buyout is available for £995 — just ask. · Need a website too? We build trade sites from £500 — see live examples.
Questions, answered.
Most don’t. It answers naturally in one ring, asks the right questions, and takes the job. The best proof is to call the demo line yourself on +44 118 230 6013.
It takes the caller’s name, number and job details and passes them straight to you, so you can call back. Nobody’s left on hold or dropped to voicemail.
Yes. You switch on conditional call forwarding — a free setting from your phone network — so your number stays yours. Calls you can’t take route to the receptionist.
Almost nothing. You brief us in writing, turn on call forwarding, and we handle the rest — the build, the knowledge base, the tuning.
Usually a few days. Once we have your details in writing we build and tune it, you test the line yourself, then switch forwarding on.
From £300 one-off setup, then £149/month fully managed. We build it around your trade and run the whole thing — the line, the monitoring, the tuning.
The whole managed service: the voice line, hosting and monitoring, and ongoing tuning and tweaks. No hidden extras.
No. It’s £149/month, fully managed, cancel any time — no lock-in.
Websites
Need a website too?
We build fast, modern sites for trades from £500 — designed to get found and get the phone ringing. It’s a separate offer from the receptionist, done just as simply.
- From £500
- Mobile-first
- Built to get calls